Skin Possible: Explore the Deciem Universe
The home-grown Canadian beauty brand has come into its own.
Dubbed “The Abnormal Beauty Company,” Deciem’s meteoric rise to success has lived up to that name. Expanding from their Toronto flagship to 17 markets in less than two years, this humble beauty company has never strayed from their core philosophy of innovation and honesty.
Founded by beauty revolutionary Brandon Truaxe, who championed the idea of “radical transparency,” Deciem products are priced according to the value of their ingredients, and they are developed and made right here in Canada. This hands-on approach, aside from being very rare in an industry ruled by licenses and partnerships, allows for experimentation and enables Deciem to communicate the value of their potent formulations with clarity and authenticity.
Deciem was structured from the beginning to tackle specific needs with solution-oriented sub-brands. Organizing their vast array of products in this way allows you to easily create the perfect program for your unique skin care needs.
Ready to add Deciem to your routine? Consider this your guide to the top five Deciem brands you need right now.
Built around a single ingredient in high concentration, at what Deciem calls an “honourable” price point, The Ordinary serums are designed to complement and enhance your regimen without blowing your whole skin care budget. Looking to join the ranks of celebs and beauty pros that have transformed their skin? Start with the sought-after antioxidant and hyaluronic serums, which are proven to create a more radiant skin tone and help your skin retain moisture respectively.
This collection contains skin care and cosmetic products packed with skin-nourishing ingredients in potent, well-considered combinations. The Hylamide Photography Foundation is a perennial best-seller with light-refracting particles and skin blurring technology that creates an effect similar to an Instagram filter, without the filter. Try the cult-favourite Hylamide mists for a light-and-easy layer that retains skin moisture without a greasy feel.
The Chemistry Brand
This brand applies Deciem’s science-driven approach to a line of body care must-haves. High concentrations of proven skin care ingredients, like hyaluronic acid, are combined with moisture-rich ingredients like mango butter and inchi to give your hands lasting hydration. The Heel Hydration Complex is a dream cream that hydrates hard skin and the layer below at the same time, breaking the cycle of dryness. Our suggestion? Add to cart ASAP. Summer’s just around the corner.
NIOD (Non-Invasive Options in Dermal Science)
Advanced, potent formulations that are constantly evolving, NIOD utilizes new technologies that place this line in a true category of its own, or what they describe as a “complement to dermatological and surgical options in beauty.” You might not recognize some of the ingredients at first glance, but your skin will thank you for starting the conversation.
A collection for fitness-minded men that crosses traditional boundaries, AB Crew offers dietary supplements, body creams and essential grooming and cleansing products with sophisticated fragrance and energizing ingredients like caffeine. These are game-changing products, however you play.
Photography by David Pike.