Simply Perfect: Say Hello to Madewell Denim & Basics
The beloved heritage brand debuts at Hudson’s Bay.
Putting fit, quality and seasonless cool at the forefront, Madewell has legions of fans. When the company was founded in 1936, they made workwear for fisherman and factory workers, and the everyday ethos is still present in today’s Madewell as the pieces exist outside of fast fashion trends.
The stars of Madewell have always been the jeans, with easy-to-wear fits that suit all body types, plus just the right amount of stretch; but the brand also offers a range of understated basics in versatile cuts and fine fabrics that your favourite staples deserve.
A Fine Vintage
Don’t be fooled by the name. The waist-accentuating fit of the Perfect Summer jeans is so comfortable that you’ll be rocking these all year. Add some autumnal ‘70s-via-the-‘90s colour, and your style will effortlessly transcend the trends.
Photography by David Pike.