To the Point: Jason Wu Talks About His New Fragrance
To celebrate ten years in the fashion industry, Jason Wu created a signature scent for the women who wear his clothes.
When Taiwanese-Canadian designer Jason Wu decided to celebrate his tenth anniversary in fashion, he chose to create a signature scent that personified who he believes is the Jason Wu woman. (That would include Michelle Obama, Diane Kruger, Kristen Stewart and Zoe Saldana to name just a few.)
There was one note that brought back memories from his childhood. Jasmin sambac, which he used to pick from a wall near his neighbour’s house in Taiwan, became the star note in what is now the fragrance of the season, which is sold exclusive at Hudson’s Bay.
The Point spoke with Wu about the standout note from his first fragrance, his brand’s DNA and how he plans to spend the next ten years of his design career.
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Can you explain the significance of jasmine sambac in your new fragrance?
When I started the project with perfumer Frank Voelkl of Firmenich, he showed me over 200 raw ingredients and jasmine sambac was the note that stood out as it immediately brought me back to my childhood in Taiwan when I used to pick flowers from my neighbor’s stone wall of jasmine.
The blush pink bottle is gorgeous and is tied into your Fragrance Box Clutch. Why do you think it’s important to have running themes throughout your clothing and other projects?
The fragrance itself walked the runway — the “fragrance box clutch” was created to playfully preview my upcoming fragrance — each bag held an actual bottle inside at the Fall 2017 show. The house has a strong connection to floral as it has always been a source of inspiration for me. The key notes of the fragrance include the jasmine sambac, peony, and lily of the valley represents the feminine codes of the house. The nude color of the juice was inspired by the “pressed powder” compacts of the 1950’s and very much embodies the sophistication and refinement of the Jason Wu woman.
This is your first solo beauty venture. What was the process like for you? Did you feel comfortable in this space?
This has been my dream project and it’s a very important milestone for me — having a fragrance really means that you understand yourself. I feel like after 10 years I have the clarity to be able to work on my first fragrance for her. I have always embraced beauty as part of the DNA of my brand. It’s something that I am really passionate about and what makes this project such a dream.
What is your first scent memory?
Growing up in different places, I have many memories but the scent of jasmine sambac, is one of the fondest memories. It triggered such a strong reaction from me that I knew the jasmine had to be the key ingredient in my fragrance.
You are celebrating your 10th anniversary with this scent. What are you looking most forward to in the next ten years?
By dreaming and plotting my next 10 years! I am excited about many upcoming projects that will see me expand into other realms of the creative industry.
Jason Wu Eau de Parfum Spray For Her, $140 (88 mL)